Elevating story-telling by drawing on the motifs that inspired our seasonal colour palettes.
Reimagining road cycling for a new generation of riders.
Having fun imagining familiar favourites with friends of the brand.
Evolving the aesthetic of modern road cycling through colour and elevated finishes.
Lost amongst the hibiscus through the clever leveraging of material layering and graphics.
Repositioning technical footwear for a wider audience with the use of colour and graphics.
A teaser graphic to celebrate arrival of the Spring Classics and the new Cervélo R5.
Designing a graphic to usher in a new age for Cervelo’s product and pro team sponsorship.
Refreshing WestJet's logo mark to represent Canada en route to new global destinations.
Taking an editorial approach to create an award winning annual report.
Designing a system and creating a palette to give unique identities to multiple platforms within the same family.
Design a system to fill a vibrant space and house the diverse breadth of work of our peers. No pressure.
Designing a launch campaign for Cervélo’s most audacious product yet, one that was the result of years of rider focused research and development.
Developing a brand that encourages the preservation of the past, and the nurturing of the future.
Creating a new brand identity for a space that was once Toronto’s hippy hub and is now its premier high end shopping destination.
Creating a brand to tell a story focused around the relationship between caregivers and their patients.