The Drift Bible




Strategic Vision
Drifting is a motorsport who's popularity has risen in North America over the recent years. However, in the early nineties, when the sport was still in its infancy planting its roots on mountains of Japan, one man was pivotal in its growth – Keiichi Tsuchiya.

In the early 2000's when the sport began making its way into the North American market Tsuchiya released a how-to video called the Drift Bible. The film is now a cult classic of sorts, and is revived here as a book here.

Design Intent
Combining the cultural influences from Japanese bookbinding and European bibles, the Drift Bible is a leather bound book that has been french folded using rice paper. Leveraging this unconventional binding technique allowed us to insert the title onto the for edge, taking advantage of as many surfaces on the project as we could.

Green is the only colour used in the printing of this book for one simple reason; as a book meant to pay homage to Mr. Tsuchiya it was only natural that we chose to work only in his racing colour, green.