• About

Inspired by Nature

Elevating story-telling by drawing on the motifs that inspired our seasonal colour palettes.


New Road

Reimagining road cycling for a new generation of riders.


Razzle Dazzle

Having fun imagining familiar favourites with friends of the brand.


Colour of Speed

Evolving the aesthetic of modern road cycling through colour and elevated finishes.


Aloha Recon

Lost amongst the hibiscus through the clever leveraging of material layering and graphics.


Rime

Repositioning technical footwear for a wider audience with the use of colour and graphics.


King of the Cobbles

A teaser graphic to celebrate arrival of the Spring Classics and the new Cervélo R5.


Fit for the Pros

Designing a graphic to usher in a new age for Cervelo’s product and pro team sponsorship.


Canada Abroad

Refreshing WestJet's logo mark to represent Canada en route to new global destinations.


Toromont AR

Taking an editorial approach to create an award winning annual report.


Cervélo Inline Colour and Graphics

Designing a system and creating a palette to give unique identities to multiple platforms within the same family.


Delve

Design a system to fill a vibrant space and house the diverse breadth of work of our peers. No pressure.


Personal.Best.

Designing a launch campaign for Cervélo’s most audacious product yet, one that was the result of years of rider focused research and development.


More Than Just Old Buildings

Developing a brand that encourages the preservation of the past, and the nurturing of the future.


Yorkville Village

Creating a new brand identity for a space that was once Toronto’s hippy hub and is now its premier high end shopping destination.


Providence Healthcare

Creating a brand to tell a story focused around the relationship between caregivers and their patients.


prev

next